From Carol’s Desk

About Us

This page is dedicated to the memory of David Anton 1966-2006 Anton’s Marine, originally named Elephant Butte Boat Storage, opened in May, 1969 and Jim and Carol began running it in August of 1969. Their Grand Opening took place Easter weekend of 1970. The name was changed to reflect the personable attitude the owners have with their customers who always know they can call and speak with one of the Antons. They are both committed to giving the best quality service that can be offered. Practically a native of New Mexico, Jim was raised in T or C from the age of two. He left for a while to attend High School in Grants, New Mexico and then college at New Mexico State University in Las Cruces and Eastern New Mexico University in Portales and moved to Elephant Butte the day after graduation from ENMU with Carol and their son, David. Jim brought with him a Bachelor of Science degree in Industrial Technology and a Minor in Industrial Management from Eastern New Mexico University and working experience from early childhood. Soon after opening the business, Mercury Marine offered the Antons a sales and service franchise in the fall of 1969. Jim immediately began training to become a certified mechanic in Mercury and Mercruiser, as well as Johnson, Evenrude and OMC Sterndrives. He was a “first” to certified with Johnson Outboards before he even became a dealer – a feat that defied even the protocol of OMC. He not only achieved a certified status in a very short time, he was awarded the prestigious “Mercury-Mercruiser Master Mechanic” award after only four years. This award typically takes six to eight years to achieve. Jim still maintains his Master Mechanic’s status and is virtually the only practicing 30 plus year Mercury Mercruiser Master Mechanic in the United States. He is also the only Mercury-Mercruiser Master technician in the state of New Mexico. Carol immediately went to work in the office with the help of her training in Office Management and Accounting. In addition to her office work, she has become a Certified Mercury technician in 1984, a Certified Mercruiser technician in 1986, a Certified Johnson technician in 1988 and a Certified OMC Cobra technician in 1989. She says that she never intended to become a “line mechanic”, but rather uses her knowledge to help with diagnosis, training new personnel and also to be able to discuss and explain aspects about the repairs and diagnosis to the customer. She is the service writer and front office person and when special rush jobs come in, she also works on engines. Carol has also been awarded the OMC “Parts Pro” award for promoting and selling OMC Genuine Parts. She still maintains her Certified status with Mercury/Mercruiser. Although they no longer sell boats, Jim and Carol still want their customers to feel that “their (the customer’s) boat” is as important to the Antons as it is to the customer who owns it. Because of their pride in workmanship, they maintain the highest rating with Mercury Marine – that of a “Premier Servicing Dealer.” They are also connected by computer to Mercury Marine to make parts orders a breeze for them and for the customer, for those parts not on hand. When not at work on boats and motors, Jim is an avid pistol shooter, having shot competition in IPSIC, PPC and is now competitive in the popular “Single Action Shooting Society” (SASS) or “Cowboy Shooting.” He has also been Chairman of the T or C Recreation Advisory Board, as well as serving as a Reserve Deputy...

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Anton’s Marine

Anton’s Marine

Anton’s Marine is located in the heart of New Mexico in the City of Elephant Butte, just one and one-half miles north west of Elephant Butte Lake main launching ramp. Anton’s Marine offers service on all American made marine engines, parts for those engines, boating accessories and storage for boats, jet skis and other recreational vehicles. Anton’s Marine is open year-around, from 9 a.m. to noon, 1:00 p.m. to 5:00 p.m. Thursday through Monday, including Saturday and Sunday; closed on Tuesday and...

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